Campaign Overview
Temptations Canada wanted to increase their online reach, but had previously struggled to bring their brand promise online: Shake a bag and cats coming running. But what about the whacky internet cats? We set out to create an experience that lived up the brand promise. With KittyCat Hijack, you could launch a bag of treats on any page, and have quirky cats come out of hiding onto any webpage.
Credits
Client: Mars Canada
Agency: Proximity Canada
Art Director: Jon MacArthur
Copywriter: Shiran Teitelbaum
Director, Creative Technology: Jeff Vermeersch
Creative Director: Dave Stevenson
Producer: Jessica Valentini
Project Manager: Kristie Fillipoppoulous
Awards
2013 Marketing – Bronze
2012 Caples – Bronze
2012 ADCC Silver – Interactive Advertising
2012 FWA Shortlist
Temptations Canada wanted to increase their online reach, but had previously struggled to bring their brand promise online: Shake a bag and cats coming running. But what about the whacky internet cats? We set out to create an experience that lived up the brand promise. With KittyCat Hijack, you could launch a bag of treats on any page, and have quirky cats come out of hiding onto any webpage.
Credits
Client: Mars Canada
Agency: Proximity Canada
Art Director: Jon MacArthur
Copywriter: Shiran Teitelbaum
Director, Creative Technology: Jeff Vermeersch
Creative Director: Dave Stevenson
Producer: Jessica Valentini
Project Manager: Kristie Fillipoppoulous
Awards
2013 Marketing – Bronze
2012 Caples – Bronze
2012 ADCC Silver – Interactive Advertising
2012 FWA Shortlist