Campaign Summary
Everyone knows that TV channel packages are bloated, expensive, and full of channels you don't actually watch. Right? Not anymore. TELUS overhauled their TV theme packs to be smaller, cheaper, and more relevant to the things you like.
It was our job to let people know with a TV spot. Online, where we could have a little fun, we created spots to highligh the rediculous channel pairings that some of the competitors offer. But what about radio where you can't show genres? We hired "The Man of 10,000 Voices", actor Michael Winslow from Police Academy fame, to help us out.
Credits
Agency: The&Partnership
Associate Creative Directors: Jon MacArthur, Ed Malyon
Deputy ECD: James Sadler, Micky Tudor
Producer: Brie Gowans
Directors: Air Castle
Production: Soft Citizen
Editing/VFX: Cycle Media
VFX: Reactive Post
Sound: Murmur Audio
3D Type/Environment: David Turfitt
Agency: The&Partnership
Associate Creative Directors: Jon MacArthur, Ed Malyon
Deputy ECD: James Sadler, Micky Tudor
Producer: Brie Gowans
Directors: Air Castle
Production: Soft Citizen
Editing/VFX: Cycle Media
VFX: Reactive Post
Sound: Murmur Audio
3D Type/Environment: David Turfitt
Awards
2015 Lotus Awards – Bronze – Broadcast Single
TV :30
Online Films
Radio
Art Direction & Copy – Supported by OOH, Print, Banners, and Social
