Campaign Summary
In early 2015, TELUS entered an exclusive partnership with Netflix and launched an app that allows consumers to watch Netflix from a channel right in their TV guide. So no more plugging in a laptop or fussing with volume sources or inputs, just straight to the goods in the same place you watch live TV.
This easy access to Netflix meant consumers could choose to watch their favourite movies or shows instead of fixing their leaky taps, watering the plants or doing piles of dirty laundry.
Results
TV and Internet subscriptions exceeded their goal by 26% and 41%, respectively. The films targeted both existing and new subscribers garnering a 43% adoption rate of the app.
Credits
Agency: The&Partnership
Associate Creative Directors: Jon MacArthur, Ed Malyon
Deputy ECD: James Sadler
ECD: Isaac Silverglate
Producer: Karen Brown
Directors: Air Castle
Production: Soft Citizen
Editing: Cycle Media
Sound: Murmur Audio
Associate Creative Directors: Jon MacArthur, Ed Malyon
Deputy ECD: James Sadler
ECD: Isaac Silverglate
Producer: Karen Brown
Directors: Air Castle
Production: Soft Citizen
Editing: Cycle Media
Sound: Murmur Audio
Awards
2015 Lotus Awards – Bronze – Broadcast Online Campaign
Film – TV / YouTube Pre-Roll / Social
Art Direction & Copy – Supported by Ambient Outdoor (Valentine's Day), OOH, Print, Banners, and Social
