Project Overview
Our clients were just going to slap the logo on the box but my begging paid off. We created a piece that pays tribute to Marshall Amplification, but pushed it a little further towards Rock'n'Roll. Gritty texture, cheeky language, and an overall impressiveness will both surprise the customer on arrival, and hold up as an ambient sales piece in a retail store.
Credits
Agency: Proximity Canada
Art Director: Jon MacArthur
Copywriter: Ed Malyon
ACD: Trent Thompson
Awards
2013 Communication Arts - Design Annual
2013 Marketing - Bronze - Digital
2013 Marketing - Bronze - Package Design
2013 Applied Arts
2013 Communication Arts - Design Annual
2013 Marketing - Bronze - Digital
2013 Marketing - Bronze - Package Design
2013 Applied Arts
![](https://cdn.myportfolio.com/ff0d77fb5c206e4379cb91e1893ef43e/0d55ab81e57d663d5787f3ec135ba4c75b905860eac6b099f21afd96d4137b076b1b56b8e0397755_rw_600.jpg?h=27c0137ba9b0b7abf3447a29f7e13c60)
A badass box got a badass tweet from a badass icon.
![](https://cdn.myportfolio.com/ff0d77fb5c206e4379cb91e1893ef43e/790a356e140d30cc8990b76b645547157a1bc82ab66b2e8afe106f38626154cb6156227b23f998d5_rw_1920.png?h=088c044b05451f365c7559e5fd69984d)
And then Slash tweeted about it…
![](https://cdn.myportfolio.com/ff0d77fb5c206e4379cb91e1893ef43e/92b7c2273db582d201d6221172e1f80645df9aeec495771baa9a44184ddbf1db478ece2a03b7dbd5_rw_1920.jpg?h=0ed49599b18320357daefcde8058490b)
![](https://cdn.myportfolio.com/ff0d77fb5c206e4379cb91e1893ef43e/e91a096c44389c186dd44434f91c3cfc5494a7dea4ba20b2c5ca0285693e2931343f00720c5b281f_rw_1920.jpg?h=4bcbd7d577abb0692bfeac888e5636eb)
![](https://cdn.myportfolio.com/ff0d77fb5c206e4379cb91e1893ef43e/425ee71f43ae61c72ea246ecbbe7ad17c8027ac3974174e417037b53ef1f7a9da0c42f3dcedc1dc7_rw_1920.jpg?h=13c31290d6ce81dcce580719bdffb4d9)
![](https://cdn.myportfolio.com/ff0d77fb5c206e4379cb91e1893ef43e/b2095f1fd3ce4afe741fae31b6b3f74f377e57e983380c3481b41d45c5d394ab86b855fa5e607c3e_rw_600.jpg?h=24cb5522a3890124ba09329c33909a7f)
Front and Side 1
![](https://cdn.myportfolio.com/ff0d77fb5c206e4379cb91e1893ef43e/a2699a0e3ab1627e1ef8f33c802aa713b1986b93f3f39af471a154012de9a004e172af1cc066ce44_rw_600.jpg?h=6b7bd988e65b83bd223eafd13e1aa938)
Back and Side 2
![](https://cdn.myportfolio.com/ff0d77fb5c206e4379cb91e1893ef43e/f0c215cc545f5dd7e5383e839fbbadd7630a6d6df4130233e14346e19d12f5b9303f8cf79b8fcae3_rw_600.jpg?h=9daa0f8ca8424daa83834179c840a45c)
Dieline
![](https://cdn.myportfolio.com/ff0d77fb5c206e4379cb91e1893ef43e/d972862ce5d4e7a375e7a3b96b74d4dda727f41c1f558e2fe2608a7d27c4011847ca2621fb1041a1_rw_600.jpg?h=20c46fdbd6881cad0e98f88b5929a829)
Factory Floor