Campaign Overview
Temptations Canada wanted to increase their online reach, but had previously struggled to bring their brand promise online: Shake a bag and cats coming running. But what about the whacky internet cats? We set out to create an experience that lived up the brand promise. With KittyCat Hijack, you could launch a bag of treats on any page, and have quirky cats come out of hiding onto any webpage.


Credits
Client: Mars Canada
Agency: Proximity Canada
Art Director: Jon MacArthur
Copywriter: Shiran Teitelbaum
Director, Creative Technology: Jeff Vermeersch
Creative Director: Dave Stevenson
Producer: Jessica Valentini
Project Manager: Kristie Fillipoppoulous

Awards
2013 Marketing – Bronze
2012 Caples – Bronze
2012 ADCC Silver – Interactive Advertising
2012 FWA Shortlist

KittyCat Hijack Case Study
 Facebook Tab
The KittyCat Hijack bookmarklet is installed through a Facebook tab.
 
KittyCat Hijack Unleashed on US Weekly.
Go to any webpage with a good mixture of images and text, load up the bookmarklet. Each time you click to shake the bag, more crazy cats take over your page.

KittyCat Hijack Unleashed on Modern Dog
We even built in replacements to take over common ad sizes like Leaderboards and Big Boxes.

KittyCat Hijack on Amazon
Giant over-the-page paw hi-5s have been known to happen.
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