Campaign Summary
Younger generations are too far removed from the time of War to truly grasp the sacrifice of all the soldiers that have fallen for our freedoms. So how do make an impact for a group of people with fleeting attention spans? You make them do something they hate – wait.
Introducing Honour Scroll, a first of its kind digital memorial. We digitized the names of 117,000+ Canadian soldiers that have given their lives for Canada, and invited everyone to have a look. The longer you scroll, the more you understand the significance of the sacrifice.

Agency: The&Partnership
Associate Creative Directors: Jon MacArthur, Ed Malyon
Deputy ECD: James Sadler
Developers/Animation: Pound & Grain

2017 Marketing Awards – Silver – Website Design

Case Study
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